I was approached by Clinisept+ for a new product range. They wanted me to create a refreshing, bold and unique way to present their pack shots that would stand out from their competitors and show the quality of their brand.
The one thing I really take on board is how the client talks about their own product and it was clear to see this client is extremely proud of what they are doing in the industry as a leading brand.
there were 3 key points that stuck out and helped me produce these images.
Quality - honesty - Leading the way
In the development process I wanted to make the pack shots look more graphical than what I have seen previously. This would make easier to stand out, provide that quality and contemporary image the client desired.
My first thoughts was to make it more of a graphical piece using illustrator and vectors. This didn’t feel right to me as it doesn’t work with what the company represents and the 3 key points i want to put across. I decided to have a set built to replicated the vectors and put the brand on a podium (so to speak). painted the set with branded colours and concentrate on a clean lighting and shadow set up.
Showing that it was clearly paint and not vector graphics was very important to keep the honesty in the image. This is why it was best to photograph the set and not be heavy handed with the retouch.
here are some test shots bellow.