This project was about ultra runners. Shot in Glencoe (the hidden valley) and The Lake District Cat Bells.
This was a Collaboration with Achilles heel running shop in Glasgow. Thinking of Lifestyle, commercial photography and branding using visual communication.
Graeme Art Directed the shoot then shot and filmed the clothing as a different take on the Swiss brand ON. Inspired by the running shoes and lightweight material ON use for their running clothing.
Makeup Suzanne Christie
Clothing Achilles Heel
M: Lauren McKee
A: Colours Agency
MU: Suzanne Christie
SD: Alison Bell - Frill Factory
Scenes from the music video ‘Hope in the Chaos’.
This was a great project to be Direct. I had free rain to art direct and build the concept. I chose the actors with the help from my MUA Suzanne Christie and was really happy with the clothing styled by Virtual Yarns.
Filmed for Ross Ainslie how I strongly look up to in the Scottish music scene. incredible composer and musician.
Tatry Mountains, Poland
Scotland High and Low
The weather is just as important as the location. Glencoe gives a breathtaking backdrop with it’s rugged mountains and rainforest like undergrowth. It’s rich with green in one season and baron with grey and brown in others.
Part of Graeme MacDonalds Commercial Photography is his E-commerce work. This shoot was for Harley Of Scotland clothing to sell on their online store and for their brochures.